4. Who would be the audience for your media product?

Because of the genres of music that my magazine associates with, being rap-rock, pop-punk and metal, the target audience would be very similar to that of Kerrang magazine. Because of this, I used a kerrang readership chart to determine who my audience would be.

From the information on this graph, I deduced that it would be most effective to aim for an audience similar to the 15-24 range, as that is kerrang's clearly dominant demographic. I decided that aiming for this age range would be a no-brainer, as it provides over half of Kerrang's readership. Moreover, males are the slightly more interested in Kerrang magazine than women, so in my media product I used a colour scheme that contained colours more associated with males than females, being blue and red (rather than say, lighter purples or pinks etc). Additionally, while the decision to have one individual appear as a whole band was a creative decision, it could be seen as a bonus that a male star would be more appealing to a male audience, so benefits in more than one way.

Here are my products again, so you can understand and gauge my decisions by viewing the actual product.

Specifically, I believe the audience for my products would be a niche audience interested in hybrid genres, as well as having at least a mild interest in rap and/or rock. This is because my products are based on the style, look and hybrid genre of Hollywood Undead who adopt rap and rock genre conventions in both their lyrics and style. Fans of hollywood Undead would theoretically be fans of the Boston Buried, as I tried to make them as similar as possible with the addition of masks.