Because rock and rap are so different, in terms of music and also in terms of appearance and overall look, I had to decide which way to lean, as rap-rock itself has no defining style of its own in term of attire.
I could either choose to go with the rap route, and base the design of my media product off of rap icons, such as Snoop Dog with their hoodies and dark attire...
Or I could take inspiration from the rock genre, outfitting my media product with the iconography of icons such as slash, with things such as piercings, long hair, and band-inspired shirts.
I knew that either one would attract an audience, as both rock and rap are incredibly popular genres (rock being more popular in recent years, show by this study, would have been a better choice.)
But I decided on neither, and went with Hollywood Undead as my inspiration. Being already in the rock-rap genre, and being the most popular artist in the genre to boot, it was a good idea to take inspiration from them, in order to gain interest from people who already fans of them, and the genre.
This style would resonate with current fans of the genre, as it's what they would be familiar with. I know this because rock-rap is a relatively small genre, so it is very likely that if a person was a fan, they would know of Hollywood Undead, so shaping my media product around them would attract more of an audience. In this way, it could be said that by selecting the rap-rock genre, I set myself up to address/attract a niche audience.
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