3. What kind of media institution might distribute your media product and why?

Institution-An establishment that handles the production, distribution and sale of a product (often profit based)


The media institution I based my media products on was Big Cheese Magazine.

                            

This is because they focused on genres of music that I either selected, or are similar to the ones I selected, as seen here. This screenshot of Big Cheese's website shows that they already produce for rap-rock bands, ergo how I was able to take inspiration from them in the first place, via their Hollywood Undead cover.

Big Cheese actually distributed via it's own company, as seen below it was 'Big Cheese Publishing ltd' and was not part of a larger institution.

The primary company that would be likely to publish my magazine is one that does not already have a rap-rock genre of magazine currently being published. Selections include such institutions as AEI and UKF.

UKF (United Kingdom and Frome) deals in artists focused primarily around electronic and bass music, and have no ties or associations with magazines. For this reason, I believe UKF would distribute my media product, as by doing so they would extend their influence into new genres and the magazine industry simultaneously, giving major advantages such as a dramatically increased audience size and possible revenue. Additionally, the fact that UKF was founded in 2007 means that it has had a lot of time to grow and possibly become part of a conglomerate, and in doing so increasing expendable income that it could use to fund my magazine.

Moreover, AEI  would also be a good candidate for distributing my media product, for similar reasons. AEI foucuses primarily on bass music, and also does not currently have its own magazine in any genre. So, being distributed by AEI would reap all the same benefits as UKF. However, AEI is the better choice for several reasons.

Firstly, this company has its own separate label for music-central bussiness, known as AEI music.




                               




Additionally, AEI has had the opportunity to (and has) become part of a conglomerate, being around since 1998. This means that they would be willing to produce, distribute and sell my magazine, as they would be vertically integrated. Further support of AEI being a good choice to distribute my magazine is the fact that they have spread their influence to the states by distributing in america., meaning that they could easily distribute my magazine not only in tihs country, but worldwide. Additionally and surprisingly, AEI has its headquarters in London meaning that if nothing else it would be incredibly easy to get a simple distribution deal with AEI without any hefty overseas transactions.