Defining the Reader Profile

                        Defining the Reader Profile

Demographic information-Hard data, not questionable i.e. age, gender, income, location

Psychographic information- What genre do you like? What bands and artists? How much do you spend on music concerts per year? (Important to determine the competition to advertise on the cover) Whats your favourite brand? (Idea of featuring the brand in the magazine to further draw interest) How do you consume music? (i.e. download, stream, CD, vinyl etc) How many hours per week do you spend listening to music? What do you use to listen to music? (phone, Ipod, pc, etc) What are your other hobbies/interests? (i.e. video games)